The last time I bought something after watching a TV commercial was in 1991: I was so mesmerized by the new “Cyndi Roller-Derby”, with her cute dress, tiny rollerblades, and shiny blonde locks, that I raced upstairs, raided my piggy bank and rushed out to the nearest toystore.
The last time I bought something after searching online and reading several reviews, articles, and FAQs was last week: I needed new pillows and, after a Google search for “the best pillows for stiff necks”, I found the perfect company who supplied me with the perfect pillows.
Traditional, intrusive outbound marketing tactics such as TV commercials, cold calls, paid ads, junk mail and billboards no longer work in this noisy, crowded marketplace we live in. Self-education and softer inbound marketing techniques such as FAQs, blogs, videos and customer reviews do work: Over 70% of consumers will make a decision to buy a product or service based on the content they’ve found, watched or read.
So, outbound is OUT and inbound is IN: But what type of inbound marketing content should you create? Where should you put it? And how do you get shoppers to see it?(more…)
I’ve just spent $18,199 on a Kawasaki ULTRA 310LX jet ski. And I live nowhere near the sea.
Well. It started with a Facebook post advertising jet skis for sale.
Interest piqued (I’ve always wanted a jet ski), I then watched a video. Liking what I saw, I visited the Kawasaki website. Over the course of about two weeks, I consumed six blog posts, watched another three videos, read every single review I could find, and devoured the FAQ section.
Then, I bought it.
Ok, I might be slightly mad, but Kawasaki definitely isn’t.(more…)
1937 Hemp Store is an eCommerce store that provides hemp products and botanically derived items to discerning health and beauty consumers.
As an eCommerce business traffic is valuable, but keeping that traffic around is even more so. 1937 Hemp Store needs to drive traffic to its website in a consistent stream and convert it when it arrives into sales.
Our job at WordSmiths, Inc. is to find ways to boost sales, starting with content.(more…)