Discover the most effective content marketing strategies for B2B SaaS companies and learn how WordSmiths, Inc. can help you skyrocket your return on investment.
Maximizing your SaaS ROI is all about implementing the right content marketing strategies. In this article, we’ll cover the top 5 content marketing strategies you can’t ignore, including creating valuable content, leveraging social media, guest blogging, email marketing, and using case studies. By applying these strategies and working with a content marketing agency like WordSmiths, Inc., you’ll be able to drive organic growth and skyrocket your return on investment.(more…)
By Mary Elizabeth Webb
Want to grow your business while saving time, money and get a great ROI to boot? Who doesn’t?
In order for a business to thrive in the 21st century, great marketing is as essential, if not more so, than the service you are offering. With the rapid explosion of apps, sky-high usage of the internet (31% of Americans are constantly online, while 85% of Americans are online daily), it can be daunting to think about how to track and engage potential new clients – particularly when you are focused on running your business itself.(more…)
Wondering if you should handle your own marketing? After you read this post, you might reconsider. We break down the exact ways a a B2B SEO agency can help you, what you shouldn’t expect, and seven inevitable outcomes of trying to do it all yourself.
The last time I bought something after watching a TV commercial was in 1991: I was so mesmerized by the new “Cyndi Roller-Derby”, with her cute dress, tiny rollerblades, and shiny blonde locks, that I raced upstairs, raided my piggy bank and rushed out to the nearest toystore.
The last time I bought something after searching online and reading several reviews, articles, and FAQs was last week: I needed new pillows and, after a Google search for “the best pillows for stiff necks”, I found the perfect company who supplied me with the perfect pillows.
Traditional, intrusive outbound marketing tactics such as TV commercials, cold calls, paid ads, junk mail and billboards no longer work in this noisy, crowded marketplace we live in. Self-education and softer inbound marketing techniques such as FAQs, blogs, videos and customer reviews do work: Over 70% of consumers will make a decision to buy a product or service based on the content they’ve found, watched or read.
So, outbound is OUT and inbound is IN: But what type of inbound marketing content should you create? Where should you put it? And how do you get shoppers to see it?(more…)