Sometimes the biggest barrier to growth isn't your product – it's your story.
When Xembly AI first approached us, a Series A startup backed by Norwest Ventures and 15 Million in recent funding, they had what every startup dreams of: groundbreaking AI technology that actually solved real enterprise problems. Their platform was transforming how teams worked, cutting meeting times in half, and giving executives hours back in their day.
But here's the plot twist: having a great product isn't enough. Even the most revolutionary solution needs a voice that resonates.
It's early 2023, and everyone is screaming "AI" from the rooftops. Xembly had genuine AI innovation, but in a market where every other company was slapping "AI-powered" onto their tagline, how do you stand out?
The real challenge wasn't just generating leads – it was finding the right ones. Enterprise decision-makers who could actually benefit from a productivity revolution.
"In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible."
- Seth Godin
This is where our Stories playbook came into play. Instead of adding to the AI noise, we did something different: we let Xembly's customers do the talking.
We discovered something fascinating. While Xembly's internal narrative focused on AI and automation, their customers kept talking about something else: time. Specifically, the gift of time. Enterprise leaders weren't buying AI – they were buying their days back.
We rebuilt their entire market approach around this insight. But we didn't just tell the story – we showed it through:
In six months:
But the real story isn't in the numbers. It's in what they represent: enterprises finding a solution they desperately needed but couldn't find before.
Here's what most people miss about B2B growth: your marketing is your product. When we helped Xembly tell their story right, something magical happened. Sales cycles shortened. Enterprise deals closed faster. Why? Because we weren't selling AI – we were selling time. And everyone wants more of that.
What made Xembly's journey special wasn't just the tactics we employed (though they worked brilliantly). It was the fundamental shift from talking about technology to talking about transformation.
Through our Jumpstart playbook, we:
Every B2B company has two products: the one they sell, and the story they tell. Xembly's technology was revolutionary from day one. But it wasn't until we helped them tell the right story, to the right people, in the right way, that they truly took off.
"At Xembly, we grew SEO traffic by 497.83% and increased qualified enterprise leads by 6x. WordSmiths' innovative approach and deep growth insight have not only elevated our marketing initiatives but have also significantly bolstered our brand's presence in the marketplace."
- Peter Francis, Co-Founder & Chief Growth Officer at Xembly
Former Head of Global Growth at Qualtrics
Are you selling what you make, or what your customers truly want? There's a story in your customer base right now that could transform your business. You just need to find it, shape it, and amplify it.
Ready to discover your story?
Book a call with WordSmiths today and let's write your next chapter.