Spark Playbook90-Day Tactical Delivery Plan

90-day outbound acceleration engine to drive pipeline and qualified leads.
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The Blaze plan is a focused, tactical 3-month execution of the Spark playbook — designed to build, launch, and scale outbound email campaigns from scratch. With strategic research, technical infrastructure, and compelling messaging, Blaze gets high-intent prospects into your pipeline fast.

Month 1

Foundation & Initial Fire

Objective: Set up systems, conduct deep research, and begin early outreach.

Kickoff & Discovery:

  • Host kickoff meeting to align on:
    - Campaign goals
    - Target personas
    - Sales processes and tech stack
  • Review current outbound efforts and determine sales ops maturity.
  • Choose collaboration cadence and tools.

 Research & Market Analysis:

  • Conduct deep dive into your market, competitors, and customer base.
  • Assess depth and clarity of your personas and ICP documentation.
  • Map the full buyer journey from first contact to closed deal.
  • Identify key touchpoints, messaging gaps, and areas for outbound value injection.
  • Inventory existing sales enablement and marketing collateral.

Technical Setup:

  • Register new domains for outbound.
  • Set up Google Workspace accounts and warm up email inboxes (1–2 weeks).
  • Configure outbound infrastructure to ensure high deliverability and domain reputation.
  • Begin CRM integration planning (if applicable).

Messaging & Sequencing:

  • Review past outbound campaigns (if any) and high-performing assets.
  • Draft initial messaging sequences, personalized for target personas.
  • Include A/B variants for subject lines, body copy, and CTAs.

Initial Outreach:

  • Launch low-volume email tests to key personas.
  • Begin analyzing performance metrics (open, click, reply rates).
  • Run A/B tests to optimize messaging, tone, and cadence.

Month 2

Scale, Track & Refine

Objective: Scale outreach, optimize infrastructure, and tighten reporting.

Scale Outreach:

  • Ramp up volume of outbound emails as inboxes complete warm-up.
  • Monitor inbox performance to maintain high deliverability.
  • Continue A/B testing for optimization.

System & Signal Optimization:

  • Ensure end-to-end systems are functioning:
    - Real-time lead routing to sales
    - Visitor de-anonymization (where implemented)
    - CRM integrations for activity tracking
    - Lead scoring and qualification workflows
  • Conduct campaign-level reporting and diagnostics.

Volume Expansion:

  • In second half of Month 2, increase outreach frequency and volume.
  • Identify friction points and opportunities for improved conversion further down funnel.
  • Prepare for a deeper funnel handoff to sales.

Monthly Check-in:

  • End Month 2 with a review call to evaluate performance and ensure system health.

Month 3

Max Volume & Conversion Focus

Objective: Maximize qualified lead flow and improve downstream sales alignment.

Full Volume Deployment:

  • Hit the maximum sending volume agreed upon for this plan.
  • Monitor engagement closely and iterate on content in real time.

Funnel Feedback Loop:

  • Partner with sales to share insights on top-performing messaging.
  • Identify and patch funnel leaks — especially between handoff points.
  • Support reps with phrasing and angle suggestions that align with outbound themes.

Quarterly Strategic Review:

  • Conduct a high-level performance review.
  • Share KPIs, discuss outcomes, and recommend next steps for ongoing outbound success.